Weibo went to Hong Kong to go to Hong Kong 75% of users belong to Z generation
After the third quarter, the 12-year-old Weibo will also open the two-day listing of the Hong Kong Stock Exchange, and raised raising funds to continuously expand user groups and enhance user participation, improve content ecosystems, and R & D, strategic mergers and acquisitions. On November 18th, Weibo disclosed the Hong Kong Stock Exchange’s listing of information, Goldman Sachs, Switzerland credit, Zhongxin Securities, and Zhongjin Company as a joint sponsor. As a representative of the mobile Internet and the times, Weibo is born in 2009, is one of the earliest social media platforms in China to provide microblogging services for people to create, discover and disseminate content.
In 2014, Weibo US deposit stocks traded in Nasdaq.
In 12 years, the scenery of Weibo has been influenced by the rise of WeChat, while video and diversified content layouts have made their Dongshan, and grow to one of China’s three social media platforms with more than 100 million active users. . The data disclosed by the report declared that 2016 and 2020, Weibo’s income growth rate reached%, and the operating profit margin increased from 2016% to 2020%.
Among them, Weibo main revenue comes from customers who purchase advertising and marketing services, and at a minor extent come from toll services (such as VIP members). Data show that in 2020, Weibo Advertising and Marketing Services accounted for 88% of the total annual income, this ratio was as high as 86% in the first half of 2021. According to the latest release of the three quarter, Weibo realized the US dollar in the third quarter, an increase of 30% year-on-year. This is mainly due to the promotion of marketing service capabilities in key industries, focusing on the development of industries, such as games, shoes, etc. contributes higher income growth.
In the third quarter, the company’s advertising income was $ 100 million, a year-on-year increase of 29%. In addition, the value-added service camp is about $ 69.8 million, an increase of 42% year-on-year. As of the end of the third quarter, the microblogging month active users reached 100 million, and the monthly active user came to 94%.
Interestingly, thanks to the forward-looking layout of diversified content, especially the video field, has been an influence in "90". According to the data analysis results of Weibo, in June 2021, more than 75% of the monthly active users determined by Weibo belong to the Z generation, which was born in 1990 or after birth. The most popular beauty, games, sports, etc. of the Internet "Aboriginal", is also a plate with key to Weibo. Weibo disclosed in the previous three-quarter newspaper conference, will actively layout the electrical competition, investment and set up a number of teams, and organize a series of electrical competitions, cover the market hot game, and the layout of downstream of the game electrical field. Help the commercialization of the game industry. In terms of video, as of June 30, 202, more than 10 million content creators participated in the Weibo video number plan.
At the same time, Weibo enhanced video content in information push and video communities to promote video content, driving users to participate and improve the platform’s video content ecosystem. June 2019 to June 2021, the microblogging daily viewed a compound annual growth rate of 20%.
As of September 30, all directors and executives, including the Chairman of Weibo, have a company% shares, and Sina has a company% shares and% voting rights, Weibo still has Sina’s holding subsidiary. AliwbinvestmentHoldingLimited (ALIWB) AliwbinvestmentHoldingLimited (ALIWB) with Weibo% shares and% voting rights.
It is worth noting that microblogging this year’s product research and development work focused on business compliance, while speaking multiple special governance in the gunsee, cooperating with Qinglan Action, minor protection, etc., continued to improve community content ecology.
Data show that in the third quarter, Weibo passed the "Special Operation of Minor Conservation" and the "Detective Special Project of Qinglan Action", and issued news and maliciously Marketing accounts, etc. have been dealt with, of which there are more than 50,000 illegal microblogging, and 1175 permanent enlargement accounts for Qinglan Action. The minor protection special disposal of more than 180,000.
As of 9 months on September 30, 202, Weibo had not audited income of approximately $ 1.6 billion, and the company expects the fourth quarter to increase in the year-on-year increase of 15% to 20%. CDM statement: All works of "Source: China Securities and Securities Network", copyrights belong to China Securities News. China Securities News, the author of the Securities, the author of the author, any organization does not use the above works without the transfer of the Chinese Securities, the Securities Network and the author’s written authorization, abstract or otherwise use the above works.
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