The comprehensive management of the cultural industry refers to where the film and television drama is going?
The comprehensive management of the cultural industry refers to where the film and television drama is going? "High Quality Development" is inseparable from the autumn of the industry. Every fall, the Beijing Convention Center will usher in a grand meeting of the film and television industry – Beijing TV Program Fair (Autumn) (referred to as "Autumn Association"). From the 19th to 21st, the main venue of the 29th Beijing TV Program Fair (2021 · Autumn) surrounded the development of the domestic film and television drama, representatives from the various parties from the industry, gathered together.
In 2021, under the leadership of the mainstream value of the "Xiyun", "Xindian", "We Waken", "We Waken," New track. In the "2021 China TV Servic Industry Development Situation Report", the CEO of the School of Journalism and Communication College, the University of Tsinghua University, pointed out that this year, the main melody drama has become a highlight of the development of TV dramas this year. The new situation of young, youth, and type, not only involve major historical revolutionary war themes, but also has a plurality of military, annual emotions, etc., and audiences are also more recognized. The Autumn Association serves as a centralized display platform of domestic film and television drama production and transactions, and the work of on-site display also reflects the direction of film and television dramas in the next few years.
From the official data obtained from this session, this year’s field promotion of nearly 450 TV series, 80 network dramas, including the ten boutique masterpieces of the key promotion, "Winter Olympics" "Full of Jiu Dao" " The sea "" Hutong "" female psychologist "" opponent "and other episodes are realistic theme. From the record situation, the contemporary subjects in the works of this year and August are mainstream types, accounting for very high proportions.
In addition to contemporary subject matter, the proportion of modern themes and modern themes is also relatively high. The root causes of the steering of the subject, on the one hand, from the scarcity of the quality work, on the other hand, it is closely related to the comprehensive management of the entire industry this year. Zhang Shu, member of the party group and deputy director of Beijing Radio and Television Administration, said that the good direction is guided, and the social trend is leading the social trend in the wind. This year, the Beijing Radio and Television Bureau as the competent work focus. "We have to stand in ‘shaping what kind of people’", do a good job in the integrated management of entertainment, promote the new wind, resist the wind, the wind, the wind, the field of TV series, lead to the good social trends. Three things to take the lead The benchmark ‘, which is the first good benchmark, set up aesthetic benchmark, and stand the deceased pole.
"Focusing on the comprehensive management of the entire industry, Wang Peng, Vice President of China TV Series Industry Association, in recent years, has a negative issue around the entertainment industry, in the final analysis of" We have relaxed these years to the team ", capital for film and television The intervention of the drama production, the formation of actors’ high-priced, and even the production logic of the work lost the initial heart.
Dai Ying, vice president of iQiyi, also said that "everyone is in the center of the storm. I used to do projects just to make the project. Now I want to pay more energy to work." She said, platform party Resolutely support the national governance policy for the cultural industry. In the production process of the film and television drama, the platform also introduces a series of initiatives. If the artist’s Morality is clearly required, the fans operate software and the listing system, the content layout The level is also close to the reality theme, and it will be invested 2 billion yuan procurement and produce the main melody series.
The famous producer, the chairman of Dongyang Noon Sunshine Video Company, Hou Hongliang, also expressed the consistent attitude.
In his view, the content of the entertainment industry has long appeared, and the content quality of the long drama after the short video appears. It is not even the first choice for the audience. "We don’t want to see how high it is. Don’t look at the online publicity, everyone is not more and less to watch the long video, which means what it means, it is worth all.
"Hou Hongliang said that" the film and television industry should pay attention to this comprehensive management, do not have any speculation, to ensure the unique way in the industry’s high quality development, still producing good content to retain the audience. "The well-known screenwriter and producer Liang Zhenhua also pointed out that" the past industry chaos, many people who do not have professional background can evaluate the industry, we must ask for awe, do you have a winning? Is it creating with wind? Only the bottom line of yourself, keep our city, and the walls of the whole literary field are guarded. "The actor Wang Zhifei also said that" do not have a man do not come out, do not make a dilute ", is a requirement for his own requirements for many years, standing on the node of the transformation of the film and television industry," how to pass the older tradition of the older actor It is the problem we need to consider.
"Reporter Li Xia"